1. Why YouTube? Because It’s the Future of Search.

YouTube isn’t just a video platform, it’s the second largest search engine in the world, with over 2.5 billion active users and over 1 billion hours of video watched every day. And here’s the kicker: as AI-driven search agents take over, traditional website SEO is going to level out. That means ranking high on Google will be harder than ever. But YouTube? It’s still a wide-open playing field, and your brand’s video content will be the key to staying discoverable in the new search landscape.